Roberto
Fumarola 🖖
CEO of Qapla'. eCommerce, logistics and delivery experience expert.
Everyone sells online. Few make customers come back.
I run Qapla' and have worked in eCommerce, logistics and customer experience for over 26 years. Here I write and talk about it, no fluff.
Where to meet me
- October 1–2, 2026Product Heroes ConferenceNH Milano Congress Centre, Assago (Milan)
- October 1, 2026Forward.TalksSanteria Toscana 31, Milan
- October 20, 2026Ecommerce Tech SummitCentro Svizzero, Milan
- October 29, 2026AppPago Retail TalksRooftop S32, Milan
Latest content
LinkedIn post · September 29, 2026How long does it take to fulfil an order?More efficiency in the warehouse means more time to handle more orders, look after the website, cut errors and be with your family.Read on LinkedInLinkedIn post · September 25, 2026Qapla' is in Claude's services directoryAnthropic confirmed it: Qapla's MCP server is now among the services available in Claude, to manage shipments directly with the agent.Read on LinkedInLinkedIn post · September 24, 2026A new phishing trick using Google CalendarThey book a meeting straight into my calendar: all it takes is an email with the event attached in the right format. It's the second one I've got.Read on LinkedIn
All my posts on LinkedIn