Customers remember how the parcel arrived, not how they bought it.
I'm Roberto Fumarola, entrepreneur and CEO of Qapla', where we help merchants turn shipping and tracking into a good customer experience. I've worked in eCommerce since 2001: first as a consultant, then as a founder, today leading a scaleup with customers across Europe.
I'm co-founder of 4eCom, a network of eCommerce professionals, and I mentor founders and teams, from early-stage startups to scaleups. I speak at conferences on eCommerce, tech and startups, and I enjoy it.
Aug 2014 – today
CEO & Co-founderattuale
Qapla' SPA SB
SaaS platform for Delivery Experience in eCommerce. From startup to scaleup with 450+ carriers integrated and a European footprint. 11+ years.
2022 – today
Counselorattuale
4eCom
Network of eCommerce consultants. Strategic support for growing merchants and brands.
2021 – today
Startup Mentorattuale
Mentor for founders and teams at early-stage and scaleup stage in the Italian startup ecosystem.
2017 – today
Lecturerattuale
Digital Marketing Master · WeM_ParK, Fondazione PIN Prato
Hands-on digital marketing training for the advanced training master of the University of Florence's Prato campus.
2012 – 2016
eCommerce Lecturer
B2B School Giuliani & Design · 7Pixel Academy
Specialist training for entrepreneurs and digital professionals.
Jul 2011 – Jul 2013
Vice President
IT Business Networking
Mentorship and business networking for Italian digital entrepreneurs.
2001 – today
Founder & eCommerce Strategist
Independent consulting
eCommerce strategy, business analysis, consulting and project management for Italian merchants.